Got a video below… but read the text here first.
I know times are tough.
You might be struggling, and you think, hey what do you think would happen if I discounted my fees?
I’ll get more people calling.
What you’re doing is you’re telling people your services should be discounted, as you’re not worth what you say you’re worth.
When was the last time you saw a neurosurgeon run an AD and tell you, “Call me today and I’ll give you 20% OFF your surgery.”
Here’s a woman from YouTube that talks about fees.
And a few other things.
Listen for the words… perceived, and imagine.