Does one type of AD work better than another type of AD?
I’ve sent this package to my clients before, but I wanted you to see this again if you’re on my email list.
This specialized type of personalized marketing works.
It works from the word GO, but a lot of doctors I know, don’t want to do this because it costs them too much money, or so they say.
But the question today is this.
Does one AD work better than another?
Not really, but then again, YES it does.
Here’s what I mean.
If you want a really good AD, you have to hit people’s HOT Buttons. Get that down and you’ll have the phone ringing off the wall. I remember when I wrote the weight loss AD, the one doctor got 135 calls.
He was elated to say the least.
The AD wasn’t anything special, or at least it didn’t seem that way when I wrote it, but boy did it work.
Recently I wrote an AD for a doctor in IL. It was a decompression AD. It was modeled after a knee pain AD, but the formatting was good. What I didn’t like about the AD was this. The words were small. They were like a font of 9, and to me, that’s too small.
You can get more in, but the people reading it have to struggle to see it once they get a little bit older.
Let’s say you’re doing a neuropathy AD in the newspaper.
Do you think the small font will catch the reader’s eye quicker, or the larger font?
Depends on their age of course, but if you’re doing a newspaper insert, you’re looking at an older crowd. These people have eye issues, wear glasses, and can’t see that well for the most part, so when you’re doing your chiropractic marketing with the newspaper, you might want to think about how big of an AD or insert you’re going to do, then remember to make the font as large as you possibly can without ruining the layout of the AD, and how you format it.
By the way, sometimes it’s best to read my rants, and dig through the message I give you until you get that GOLD that I implanted into the rant. I always leave clues, but sometimes you just have to keep your eyes and ears open to see what I’m trying to get across to you.
If you’re reading this and you’ve been reading it for a few months, you should have gotten at least three or four ideas that will make you over $100,000 extra in the next few months. That’s if you see the writing on the wall, and you TAKE Action on what you’ve learned. Doers are movers and shakers. Get that attitude, and you’re going to be unstoppable. GUARANTEED.
P.S. One of the things that I think you should be doing now is texting your patients their appointment times as a reminder. Most people right now will OPEN their texts, long before their emails. Now with my emails they’ll WANT to open them.