There’s a guy called Parris Lampropoulos..Now when I heard the name, I’m like you. I thought who the heck is Parris Lampropoulos?
I had no clue.
Well Parris is widely regarded as one of the best copywriters on the planet.
Anyway, one of my mentors asked him:
“What’s the most powerful copywriting secret?”
He said that before anything else, you must…
UNDERSTAND YOUR CUSTOMER/PATIENT
And even though that statement is only four words, it’s powerful.
And you know something else.
Get the right hook and tap into your customers
“pain points” and you can do what Listerine did
when they skyrocketed to a household name.
In just seven years, their revenue rose…
FROM $115,000 to MORE THAN $8 MILLION
That’s a 69x increase. If you can tap into what your patient’s think… you can increase your revenue as well.
More about this in a future post. I just want you to think about this though. And this really applies to any business. If you can get the right hook and tap into your customers/patients “pain points”, you can definitely make more money.
Marketing is marketing.