I’m going to share something with you first.
If you have a Mother, make sure you do something special for her.
I lost my Mother years ago, and she was the best MOM, ever.
I loved her, and I remember some little things that I’ll never forget.
When I’d leave for school she always, always, always made me KISS her before I left.
I remember one time I was in a rush, I had to walk four blocks to get to school, I was
running late, but she stopped me, told me to come back, and then said, “Aren’t you forgetting
I was upset that I had to come back and give her a little kiss, but you know, my mother
loved me. I loved her, but I just never knew how much I missed her until she was gone.
So whatever you do, if your mother is alive, TREAT her like a queen.
She’s worth it.
This is early for a promo for Mother’s Day, but my question to you is, are you doing anything
special for all the women who are patient’s of yours? I mean really special.
—Now you can hand out red roses to everyone.
That’s always a good one.
But my deal is, over deliver.
–Do something that they’ll talk about.
–If you did the RED ROSE thing last year, do it again, but do it a little bit differently this year.
–If you’re going to get attention you have to do things differently and make them MORE FUN.
Make them exciting, and WOW them with your brilliance.
–If it were me and I was working for you as a marketing consultant I’d do a RED ROSE, have a drawing for something for Mother’s DAY and even hand out a special RED ENVELOPE with some special gifts and prizes to all the Mother’s that came in on a certain day.
–I’d send them them three or four emails, reminding them of the big celebration on Friday May 10th, and then I’d have a big party celebrating Mother’s Day. You could hang out a red banner telling the public that you’re giving away FREE EXAMS for all Mother’s during the week of Mother’s Day, you could put out red and white balloons to get people’s attention, and you could even give away a month’s worth of CARE to the lucky Mother who wins it by being a patient at your office.
Now I am not saying you have to do all of this, but do something Doc.
–How about sending a press release to the local newspaper.
–How about sending a picture, in a FedEX box to the local TV station.
–How about creating a special oversized business card that you go to all the businesses in town and give out.
–How about offering these businesses FREE ADJUSTMENTS for all the MOTHER’S they have in their employ.
Yeah it’s a little bit of work, but oh the results will make up for this.
It’s up to you Doc.
You can sit at your desk, and complain about the economy or you can take some of these ideas and do something.
If you’re not doing anything, then who is to blame for your stats?
I’m just trying to help.
If you have any ideas, email me: [email protected]
Whatever you do Doc, do something.
P.S. If you know someone who needs help, please refer them to this site. They can even email me with their questions. I love answering them and it helps everyone in our profession.
P.P.S. Just remember, Mother’s are very important. And when they’re gone they’re gone. Make it a great day Doc.