Did This Ever Happen To You?
It’s Sunday night and I just got this urge to write something so here I am.
On my daily emails, I’ve seen that I’m not getting the kind of feedback I was hoping to get, so in this post I’m going to reveal something to you that I won’t reveal to my email subscribers.
I’m thinking about cutting back on my emails, and ramping up my blog posts.
Because it helps people more if they read them and I’m all about getting results.
When something doesn’t work, you cut back.
Now when it comes to marketing your chiropractic practice, you have to market it as often as you can.
I tell my clients that they have to do it as often as they can.
I just wrote four emails for one new client, but we’ve already raised his OPEN RATE by about 20% in only a week.
That’s just writing two emails a week, so once the consistency starts kicking in, I think he’ll see even more growth in his OPEN RATE, and also his office collections.
Listen. If you’re not advertising and marketing your clinic, you’re not spending your money the right way.
You may think that you have all the patients you need, but I’m here to tell you. YOU never have enough of those good patients, the ones that stay, pay, and refer.
Patients are funny. If they get mad, they can say you’re the greatest doctor they’ve ever met, and a week later, they go to your competition.
Doesn’t make sense but that’s what happens. YOU know it’s tough being in practice. Especially Chiropractic. Now I know MD’s are complaining as well, and I get that. They’re just trying to make a living-just like you are.
So if you want to make more money, you’d better think about what type of chiropractic marketing you’re doing, how often you’re doing this Chiropractic marketing and with whom you’re doing your Chiropractic marketing with.
Well I’ll write more in my next post.
See you there.
P.S. Chiropractic marketing can be hard. You don’t know who’s got the best stuff, if the stuff they’re selling you really works, and if you really want to spend money on something that you’re not sure of. So there are some really big questions you need to answer before you commit to anything. The problem I have is with doctors that need to be marketing and they just more or less just sit on the fence and watch their lives go by. Doesn’t make any sense to me, but hey, I’m just one man. Go figure.