Postcards… Interesting subject if you like marketing.
I’ve discovered that there are a lot of people that just don’t CARE about marketing.
I don’t have the foggiest.
But I do know — that if you’re going to keep patients rolling in, and keep them thinking about you, you need to concentrate on marketing, and postcards is one of the best ways to do that.
No you don’t have to do it twenty-four seven (24/7) marketing, and live and breath it, but it sure helps if you at least try to do it at least three or four times a week for a few hours.
I know one of my clients does all her marketing on TUESDAY.
And that’s smart in my opinion.
She gets started really early and just focuses on her marketing, which helps her take care of patients the rest of her time.
If she comes up with a good idea, she more or less passes it down to me and we get it taken care of.
Brilliant lady, great doctor, and a good marketer.
With that said, let’s talk about postcards. Postcards that are all about marketing, and chiropractic marketing and postcards that don’t look like they were Bought At the Store. Big difference.
If you’re going to use them, you should do one at least every month.
They don’t have to be GREAT postcards, (you know like the personalized ones I do), but you want them to at least give people an idea of who you are, what you do, and how you can help them SOLVE their problems.
I’m telling you… if you send a postcard to the right group, say like diabetics, you can get a lot of neuropathy patients, but you have to be consistent. One postcard won’t necessarily do it. Two postcards won’t do it. Sometimes it takes five or six, sometimes more. But you choose a small list and you keep going after that group. If you have money issues, and I keep sending you postcards on how you can clean up your debt in less than a year and get back on track you might not respond to my first few postcards, but after a while you’re going to either tell me to stop sending them or you’re going to respond.
Simple as that.
I was trying to put an example of a postcard with a FREE MASSAGE on it, but for some reason my computer doesn’t like personalized postcards that I draw.
If you want to know more about postcard Chiropractic Marketing from http://www.ChiropracticMarketingDoctor.com just send me an email to [email protected]
I’ll reply and we can get you started. And if you’re getting replies, you can add them to your email list. Oh email marketing with me is so good for the connection between you and your patients, but you’ll come around if you’re not already doing it.
P.S. Go to the post office and ask them how much it is to send out postcards. You’ll find out it’s a great way to get more new patients and to retain the ones you already have as patients. And if you’re going out of town, or a seminar, create a postcard before you leave, and then drop them off when you’re in another town. Make the postcard look like you just sent it to them. They’ll be impressed. Postcards are a great way to get your message across. People love them and they’ll look at them. Just make sure the message is good, and pertinent to them. If they have a problem, and you have the solution, they’ll call.