I’ve said this over and over again.
If you’re going to write a letter to reactive patients, get involved and get in the mood.
People can tell if you’re into them and that you really care. If you’re going to write them and just ask them for something, or to do something that is just going to make you money, STOP wasting your time. It’s not worth it and it will create a bad atmosphere for your patients, plus you won’t get a lot of referrals from people like that.
REFERRALS ARE IMPORTANT
REACTIVATION LETTERS ARE IMPORTANT
THE TELEPHONE IS IMPORTANT.
My point is — you’ve got to send them a reactivation letter that:
1) gets their attention
2) holds their attention
3) lets them know you care
4) gives them that warm, fuzzy feeling
5) tells them what to do next
Listen I know it’s hard being a chiropractor sometimes.
You want to help people, but they don’t understand what you do.
Well that’s where a reactivation letter comes in handy.
It’s a connector and it’s a way you want to let those people who are no longer seeing you, KNOW that you care about them.
I got a letter from the C.A. I told you about last time, and what happened is she must have gotten a letter from another doctor, in another state, because the reactivation letter she sent me, had no secrets. And if that letter worked for getting some people back in the office, then you’re going to love my hometown personalized reactivation letters.
They’re not going to get an award, but they will get people to call your office, and really that’s what it’s all about.
Getting good results with minimal outlay of money.
More next time in the next post.
All the best.
P.S. As the Chiropractic Marketing Doctor I’m just giving you little chunks of information so you can first of all read it quickly, and secondly, giving it to you in such a simple form, that you’ll remember it, and also implement it as fast as you possibly can.
P.P.S. If you have not sent out a good reactivation letter in a long time, you’re losing patients permanently if you’re not following up with letters, postcards, and personal phone calls.