This is going to be interesting.
Not necessarily a long post here, but hey, if you get what information you need, who cares right?
So here we go.
I have a book, and a bigger book, filled with ways you can stay in contact with your patients.
It comes directly from me, and what I do for a number of Chiropractic Doctors.
Can you use it if you’re not a Chiropractor?
I can take a pest control site, blog, ad, lead generation AD, postcard, newsletter, direct mail piece and make it work for me.
HOW do I know I can do that?
Because I do it all the time.
What if… what if you sent out a personalized postcard with something really cool on one side, and then an invitation for referrals on the other?
DO YOU THINK THAT MIGHT STANDOUT AND GET YOU SOME REFERRALS?
IF YOUR ANSWER IS YES, you’re in the right place, at the right time, with the right person.
Listen, I’m not writing this post for everyone. Not everyone GETS what I’m trying to tell them. Some people think I should GIVE AWAY everything I do, so I’m a good guy. Well let me set the record straight on that. That is not going to happen, now, tomorrow, next week, next year, or anytime.
And the same thing should hold true for you.
If I told you to give away your adjustments from this point forward without charging them anything for that, would you think that was such a good idea?
Let me grab my book on referrals.
Okay here we go.
I would give you a copy of this, but hey, you can’t email me and get it, so let me just share something with you about all of that.
Here’s a good headline.
“The 3 Simple Secrets To Never Having Back Pain Again.”
FREE BOOKLET tells you the secrets only certain doctors know about.
If you saw an Ad with that headline, would you want to get that booklet?
Sure you would.
Next question/answer to referrals.
Do you have a book?
How are you using your book to get referrals?
Do you have a script that you can share with someone who can take your book and give away to potential clients/patients?
If not, what are you waiting on?
I know I’m kind of rambling about marketing and ideas right now, but I just want you to start thinking in different terms… if you’re serious about making more money. Some doctors want me to believe they’re serious about making money. Then when I ask them for the money, they say, “Oh doc, I’ll get back to you.”
Ever had a patient say that to you?
Sure you have.
What does that tell you?
You did NOT create any value and therefore that patient didn’t feel COMPELLED to say YES to your questions about starting care as a patient of yours.
Here’s something else?
Do you have a salesletter booklet you can hand to anyone that is interested in your services?
Do you have a YouTube video you can show anyone, anywhere on What it is… you really do, and what differentiates you from all the other chiropractors?
If you’re going to stick with Chiropractic Marketing Doctor in the future, don’t you think it’s important that you keep learning?
I’m telling you.
Today I could write and write, and probably do about two chapters if I wanted to sell this as a BOOK.
It’s already a lot of words, and if you’re reading this, you know I do this a lot. I write a lot, but I kind of save the best until last or I’ll just drop it in the P.S. and find out if you can read and you’re really interested in making more money and helping more people. If you can’t stay open, you’re not going to be able to help more people understand what it is that you truly do as a chiropractor.
It’s already 1:34 here in the afternoon on a Thursday.
I think I’ll shut this off and go get something to eat.
There’s something about sitting on a chair and writing and thinking. It will wear you out if you don’t do the right things.
All the best to you.
Stick with your plans.
They’ll work if you do.