I love helping people but I also love doing the marketing… that a lot of times is behind the scenes marketing.
Once upon a time, there was this doctor.
He was a great adjuster, everyone loved him, or so they said, but when he lost everything due to a bad divorce, people left his as well. This is a true story by the way, so don’t discount what I’m telling you here.
He would see lots of people, but when the chips were down, even his best friend didn’t follow through and help him maintain his offices. I would have been there for him if I were in the area, but I wasn’t.
My point is this, if you want to help people you have to let them know who you are, what you’re about, what your values are, and why you’re different than the doctor down the block.
When you read Part I, which was written a few months ago, you’ll get the gist of my post today.
You have to do all your letters, direct mail, and emails with some emotion. If you don’t, people aren’t going to buy. People buy emotionally and if they’re not connected to you, if you’re not emailing them consistently, they’ll leave you at the drop of a hat.
The one doctor that needed help, never got any. He had a handful of people actually step up and try and help him. He was so down on his luck that eventually he lost everything. He had a bad wife, he had a bad accountant, and his wife basically stole all his money because he trusted her to pay all the bills, and take care of the finances. All he wanted to do was help people. Money was not the driving force for him, but it was for his EX.
He even signed his house over to her.
And she’s living in it to this day.
That’s a crazy sounding story, but like I said it’s a true story.
My point is this.
If you’re going to write a reactivation letter, you have to write from the heart. If you don’t, it’s just another piece of paper and nothing more. If you can write something that is from the heart you will most likely have the best reactivation letter for you… in existence. Period.
End of story.
If you want help with a reactivation letter, send me $297.00 dollars. It’ll be the best investment you’ve ever made as far as marketing is concerned because I’ll help you craft the best letter ever, and then I’ll give you one of my $697 dollar ADS, just for doing this before the 15th of this month. Miss the deadline, and you miss out on the AD as a freebie bonus. I’ll still help you craft out the best reactivation letter for your office, but I won’t throw in the freebie bonus I just mentioned.
P.S. I love watching Ronda Rousey when she fights. She has a skill level that you’ll probably never see in another woman – your entire life, so it’s something you might want to watch – because this woman is a star, a real star in my books, and someday I expect I’ll get to meet her since she’s here in California. Here’s her video, or at least – one of them.