What do I mean by that?
When you’re giving a presentation, you should tell them WHAT gets the solutions to their problems, but not necessarily HOW.
Now here’s an example.
Let’s say you want to talk about lower back pain.
You tell them what their problem is, what you have to offer, and what they can expect from working with you as their friend and doctor.
So here we go.
When you’re giving a talk, and this can be any kind of talk, from fibro to neuropathy.
Here’s the secret formula.
Teach just three things.
But those three things should take you anywhere from 10 minutes each times three, to over 20 minutes per thought.
You could name it, “The 3 secrets you need to know that can save you from having a heart attack.”
That’s simple, it’s easily remembered, and they’ll want to know the three secret things you can and will be sharing with them.
You don’t and should not teach a number of things.
3 is the magic number, and Steve Jobs was smart enough to know this, and now… so are you.
I’ll teach you more about how to finalize everything so you can put everything on auto pilot and get a whole lot of new patients.
Be patient with me, because there is a lot going on behind the scenes, and I really want you to be successful.