Life and practice are not static.
They come and go.
Same with money.
Same with patients.
Here’s something that will help you become more successful, if you reach deep down and let it reach your moral fiber.
On Wednesday morning, November 28, 2012 Zig Ziglar left this life and moved on to his final promotion.
I never had a chance to meet him in person, but I have some audios from him and he was an amazing person.
Here’s a short story I think you’ll LIKE.
This was from one of my mentors that I received as an email today.
“One day I was having lunch with Zig when a gentleman approached our table. After a few cordial words, he asked Zig if he knew a man by the name of John Smith.
Zig said, “Why, yes, I do.”
The man then asked Zig, “What kind of person is John?”
Zig responded, “Well, I really don’t know. I have never had any financial dealings with him.”
They talked for a few more minutes and then the gentleman walked away from the table.
Afterwards, I asked Zig why he had answered the man’s question the way he did since he was only asked if he knew John Smith, and nothing at all was asked about his financial dealings with him.
Zig answered me by saying, “Until you have had financial dealings with someone, you have not met the real person.”
I made a mental note of that concept.
It has turned out to be one of the truest realities I have ever known.
Many years later, Zig and I were speaking at a conference together.
After the conference ended, we were riding back to the airport together when I confessed to Zig that I was struggling in running my own business, because all I ever thought about was money.
I explained that it wasn’t my intent to do that, but it had become my reality.
Money had a tight hold on my heart.
I asked Zig if he had ever had an experience like that.
He smiled and said, “Money isn’t everything, but it is pretty close to oxygen – especially in business!”
Then Zig taught me two things that would change my life forever.
He said, “Don’t ever chase money. You will never catch it! Rather, chase helping people – and money will chase you!”
It was one of the greatest concepts anyone had ever taught me.
Zig then said one other important thing to me, “If you will keep these 2 issues separate, you will always stay on the right path:
1) Your priority is to help people.
2) Your objective is to make a profit.
I started applying those truths and life and business have never been the same!
When you stop and think about it, whether it is a product or service, the key to success is to “chase helping people”.
Doc, whatever you do, “Don’t Chase Money… Chase Helping Your Patients.”
This one way of looking at your money will change the way you practice. I’m not telling you to GIVE AWAY YOUR SERVICES. You’re worth more than you charge, I know this. So do what you do.
Help people like only you can do, and you won’t be chasing money, you’ll be chasing helping people, and their money will chase you.