PLEASE READ THIS CLOSELY
BECAUSE IF YOU’RE POSTCARD MAILINGS ARE NOT WORKING,
YOU ARE NOT DOING SOMETHING RIGHT (AND I’LL TELL YOU EXACTLY WHAT THAT IS IN THIS POST)
Okay here’s the deal.
I’m going to tell you why your postcard mailings are not working.
They are too pretty.
What do I mean by pretty?
The wrong message to the wrong target market.
No call to action.
The same offer everyone else in your town is making to the community.
Listen, if you don’t understand this, you’re not reading my emails. If you’re not doing what I’m telling you to do, you’re not paying attention to what I’ve been telling you. I don’t know how many posts you’ve read of mine, but I’d bet… not too many.
Here’s what one of my clients sent me today.
I hope you are enjoying your summer. Can you put together a post card for me to send out for plantar myofascitits (foot and or heel pain). The last postcard you did for me on the knee I sent out twice in two months. I got 5 responses from the card and closed them all. Each patient was worth at least 931.00. Nice ROI, thanks!
You the MAN,
Dr. Randy 06/29/15