I was doing some marketing today for a gentleman in Alabama. Great guy, but he has nothing to with this site. ChiropracticMarketingDoctor.
But he does have a business, and one that I think I can help him with.
You see… marketing is marketing.
I don’t care if you’re selling pots and pans, or you’re selling chiropractic, getting people to call your office is called marketing.
We just do chiropractic marketing. (On this site)
I mean I’ve helped grocery stores before, and people with hair salons. You name it, my group can help. If you have SEO problems, I’ll put you in contact with one of my people and they’ll call you personally. But please, if you want to go to the top of Google, and do it right, you will definitely want to hook up with me and this group because I can get you that ranking rather quick.
It’s not cheap or inexpensive, but it does get you a first page ranking.
Anyway, let’s talk about chiropractic marketing, and how you can be the leader in your niche.
So let’s say you’re a doctor.
And you live in a small town.
How are you going to let people KNOW you’re in town and you can take care of them.
First off, with chiropractic marketing you’ll want to get an AD, but you want to tailor that AD so it’s targeting a certain group of people. Say neuropathy patients, or carpal tunnel patients.
Once you get with me and we get an AD set in for you, then you need to think about follow up emails, follow up postcards, a newsletter, three or four letters telling them about the niche that they’re involved with, and then maybe some SEO to get the ranking so when someone Googles you, they’re going to see your listing on the first page.
When I went to Google the other day and had a partner session with a group of about 60 people I found out that people or at least most people will Google you, and check you out before ever calling your office.
That means you’re going to want some good honest reviews, and you’ll want to stay on their marketing radar, once they hold their hand up and say, “Doc, I’m interested. Show me who you are and what you can do for me.”
If you do your website wrong and it’s all about you and how great you are, you’re not doing the right thing.
Always remember from a marketing standpoint, “it’s always about what’s in it for them”!
If you can get that part of your marketing down, then all you have to do is pick a niche, and it can be:
-Carpal Tunnel Syndrome
-Lower back pain
You name it, it’s your ballgame and you can pick a niche that you want and then run with it.
If you’re a chiropractor and you want help, my coaching is available.
If you’re not a chiropractor and you don’t want that type of coaching, then just make the call and I’ll return your call. Like I said, I can help virtually any business if they’re not afraid of failing. You have to have that attitude if you want to be successful. Failure sometimes helps you reach the place you want to reach a little bit faster.
I’m not saying you have to fail to become successful, I’m just being up front and telling you that you might fail along the way.
I love what I do.
I love writing ADS, and I love helping people like you – if you really WANT to be successful.
I’ve met doctors and business people that did NOT want to be successful. They said they did, but they really didn’t.
Some people are just wired differently, that’s all.
P.S. I’m all about staying connected and emails are the best and cheapest way to do that on a weekly or even a daily basis. If you can capture their email address you can stay in touch with them until they opt out. If they opt out, no foul. It was best for you and best for them. Never worry about someone opting out. I take people off my list when they are not opening my emails for a period of time. Why? Because it’s the right thing to do. I don’t want to bother them, and sometimes it’s a false email address anyway. More on that later, but right now, figure how which niche you’re going to go after and get busy doing it.