How’s it going for you today.
I’m not going to minch words today.
I know you’re busy.
So let’s get to it.
If you hand out a lot of your own books everyday, you’re going to get a lot more new patients than you will handing out your cards which have no intrinsic value to your prospects. If there is no value, they’re not going to listen to you, refer to you, or even remember your name.
You’re dead in the water before you ever get started.
So… why am I telling you all this?
Because it’s true.
A few days ago I was doing some work with a couple of my clients. They tell you and they’ve proven that if you hand out ten books per day, you’ll get one new patient everyday that you do that. Let’s see, if I write you a book, and it costs you $1,500 dollars, you will have a book that will get people’s attention.
Then if you follow what I tell you to do, it’ll cost you $3.00 dollars or less to produce each book.
But here’s what they told me happens.
You hand out ten books a day.
You get one new patient for every ten books you hand out.
If each patient that comes in off your books, you’ve spent say $30.00 to get a new patient that could possibly spend about $1,000 – $1,500 dollars for a program at your office.
Not a bad return on your $30 bucks.
But then again, if you have a bad day and you get no new patients for the day, does that mean you need to give up? Heaven’s NO. It just means that you need to keep doing it and planting seeds and you’ll be very successful.
Don’t believe me?
One doctor I know hands out books to all his new patients, gives them away anytime he gives a talk at a local business, or at his office, plus picks a few people everyday that he’s met that he’d like to reconnect with.
The results he gets are just what I told you they’d be.
One new patient on average for every ten books he pulls out and gives away.
Oh and he always has a case of books in his trunk. That way if someone asks about what he does, he pauses and says, “If you don’t mind waiting for one minute, I’ll give you something that will tell you exactly what I do. Is that okay?”
They always, always, always say, “That’s great. I would love to have something like that.”
So Doc, here’s the tip for the day.
If you don’t have a book, write one.
If you have a book but you’re not doing this, shame on you.
Making yourself an authority is always a good thing. People will listen and pay more to an authority, vs someone that is just spouting off and talking about themselves.
The Golden Rule is this: Treat everyone exactly like you’d like to be treated.” Do that and your life and practice will never be the same as a doctor of chiropractic.
All the best to you as a marketing doctor, chiropractor, and colleague.